According to a report in Europe's DigitalBulletin, softdrink maker Coca-Cola is talking with Apple Computer to use iTunes download music service to promote its new no-calorie cola, Coke Zero. The Coca-Cola will offer its customers in the UK discounts on Apple's
iTunes Music Store. This was after Coca-Cola's own music service which was launched in 2004, Mycokemusic.com , is said to close down. Precipitated by the entry into the scene by Apple's European Union iTunes Music Store.
In addition to the discounts, Coca-Cola will also be sponsoring
digital content which are downloadable through iTunes. The move was aimed to maintain the edge of the softdrink brand in the UK market. In the past, Apple teamed up with Pepsi with the same marketing moves. And we all know that Pepsi is Coca-Cola's rival not only in Europe but also elsewhere.
I can only hope that music fans can have a lot of options in terms of music genres now with Coca-Cola on iTunes and at the same time they can get discounts from their downloads. I also see nothing wrong with the whole scheme. It just a proof to the saying that "If you can't beat them, join them."
